We’re really excited to tell you that we’ve been chosen by the BBC to be its official commercial partner to help grow all BBC podcasts and audio outside of the UK. This is the first time ever that the BBC has offered advertising around its podcast library.
Acast enhances Advertising offering with demographic targeting capabilities through AdsWizz Technology Solution
Our Global CEO Ross Adams shared his thoughts on the audio industry with Adweek, comparing podcasting as it is now to blogging in the 90's.
True crime podcasts are v hot right now. For the past 4 years, Swedish investigative duo Anton Berg and Martin Johnson have been making a podcast exploring Sweden's most controversial criminal cases. AND, this summer, they cracked a 13 year old murder mystery resulting in the release of Kaj Linna from jail after 13 years.