Today, we are launching the first installment in our new Audio Intelligence Report. Each quarter, we will share new insights into the audio and voice industry from 3 key global markets the UK, the US, and Australia. These infographics showcase the current state of the industry in the UK and also a behind the scenes look at who podcast advertising reaches. Check these out and stay tuned for more great info to come!
Acast enhances Advertising offering with demographic targeting capabilities through AdsWizz Technology Solution
At Acast we have grown from being a small startup with just a couple of engineers to being close to 30 now working with tech and product and we are on an accelerating curve. We outgrew our old way of being organised and have moved into a new structure that will scale better going forward. This blogpost outlines the beginning of this journey.
We made it! This year, Acast was listed as one of the top 100 sites for entertainment in Sweden by IDG.se. We are proud of our Swedish heritage and this is an honor. Congrats to all the other companies also on the list. See the full list here.
Our Global CEO Ross Adams shared his thoughts on the audio industry with Adweek, comparing podcasting as it is now to blogging in the 90's.
Remember back in November when we won the Ford "Make it Driveable" hackathon? Well now the Acast mobile app is actually available in Ford cars! At Mobile World Congress, Ford announced that our mobile app will be made available to drivers. It will offer offline downloads and an intelligent recommendation engine that analyses commute times to suggest podcasts which best fit journey length. Check out more here!
The Betoota Advocate, a small and independent regional newspaper from far-west Queensland and arguably Australia’s oldest newspaper, has announced they will be taking the plunge into podcasting. The podcasts will be hosted on the Acast platform, the world’s leading technology infrastructure for audio on demand and podcasts, and will be available on iTunes, the Acast app and wherever you go to listen to your podcasts.
This year, Acast is a presenting sponsor for the NYC based OnAir Fest happening March 1-4.
Each week, we'll feature podcasts from around the Acast universe. First up is the Veckans Bläcka podcast out of our Swedish office.